I was recently putting the finishing touches on a website for my I.T. consulting firm (www.marcitpro.com), and was thinking of all the ways I could get some low cost advertising out there.
Television, radio, movie previews, internet, billboards, public transit (to name a few). It’s pretty endless how many different ads you can put up for a business, however, there are costs associated. Usually, they’re on going: you need to pay for every time an ad is run on T.V., or clicked on the Internet.
Since I wanted to increase the value of my monthly car payments (and all the other costs associated with driving), I decided that it would be a good idea to put some form of advertising on my car as I drive around. I find bumper stickers to be tacky, and putting decals on my car… well, that’s a little desperate; I don’t want it to look like I’m GeekSquad junior driving all over town. The reality is that my I.T. practice is something I do on the side, and doesn’t maintain a huge focus in my overall life. Some months I’ll go two weeks without a service call, and some weeks I’ll spend 20 hours working. Needless to say, it’s not something that’s going to be part of my future (as far as I’m concerned at the moment), so I don’t want it to overtake the vehicle that I’m driving daily.

I decided that getting a custom licence plate frame made for my car would be ideal. Small, subtle, but it’s constant exposure at a one time cost; anytime you’re on the road in traffic, or in a parking lot, someone might catch the eye of one of my two websites. Grab me a couple hits, maybe a new client, or a click or two on an ad that would bring me revenue as well. $20 USD for each frame, and an additional $10 for each shield, plus shipping brought my total to $83.00.

Head over to www.autoplates.com to see all the other cool items they have; the frames can be so much more customized, novelty plates, and many more auto accessories. It’s fun to leaf through, and if you want to blow some cash on something random, this more than qualifies. Their customer service is quick and knowledgeable, so if you have any, get in touch with them here.


